Meta has launched a new, more affordable lineup of AI-powered smart glasses, aiming to make wearable artificial intelligence more accessible to everyday consumers. The new Meta Glasses start at $299, offering a lower-cost alternative to Meta’s previous premium smart eyewear products.
The launch expands Meta’s push into AI wearables as the company competes with other technology giants developing next-generation smart glasses.
Meta Glasses: What’s New?
Unlike previous models that carried brands such as Ray-Ban or Oakley, the new lineup is sold under the Meta Glasses name. The glasses are developed with eyewear partner EssilorLuxottica but focus on bringing Meta’s AI features to a wider audience at a lower price.
Key highlights include:
Starting price: $299
Built-in Meta AI assistant
Camera for photos and videos
Open-ear audio speakers
Hands-free calls and music
Multiple frame styles and colors
AI-powered visual understanding
Meta AI Integration
The biggest upgrade is the deeper integration of Meta’s AI assistant.
Users can interact with the glasses using voice commands to:
Ask questions
Identify objects
Get information about surroundings
Translate languages
Receive navigation help
Capture photos and videos without using a phone
Meta is also introducing improvements through its AI technology, including better understanding of what users see through the built-in camera.
Design and Styles
Meta is positioning the glasses as both a fashion accessory and a technology product.
The lineup includes different designs such as:
Rectangular frames
Slim oval designs
Fashion-focused editions created with celebrity collaboration
The company wants users to wear them like normal glasses rather than viewing them as a futuristic gadget.
Camera and Smart Features
The glasses include built-in cameras and microphones that enable:
Photo capture
Video recording
Music playback
Voice calls
AI assistance
A major selling point is the ability to perform tasks without reaching for a smartphone.
Privacy Features
Because smart glasses include cameras, privacy has been a major concern.
Meta includes:
Visible recording indicator light
Hardware protections
Privacy controls designed to make recording more transparent
However, AI-powered cameras continue to raise discussions about how captured images and data are handled.
